Within which of the following aspects of the SWOT analysis would RRR include its customer database?

RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.

Within which of the following aspects of the SWOT analysis would RRR include its customer database?
A . Opportunity
B . Threat
C . Weakness
D . Strength

View Answer

Answer: D

Explanation:

Reference: https://www.cimaglobal.com/Documents/ImportedDocuments/cid_tg_strategic_analysis_tools_nov07.pdf.pdf (5)