Will the campaign process all leads who have a Marketing Opt-in value of True?

Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person’s record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign. There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?
A . Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)
B. No, the campaign will only process web form fill out leads but not leads from a list import.
C. No, the campaign will process only existing leads but not new leads.

View Answer

Answer: B

Explanation:

The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger “Data Value Changes” only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change. Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign