Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
A . It creates a social character that is engaging the community.
B . So that followers from one platform will automatically become followers on another platform.
C . So that others can manage the accounts when someone leaves.
D . It improves brand recognition.

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Answer: D