Why is it convenient to tie business outcomes and the customer value proposition?

Why is it convenient to tie business outcomes and the customer value proposition?
A . Because it accelerates the time to market of new products and solutions while maintaining a reasonable cost structure.
B . Because this way you can establish fixed business goals and priorities and facilitate the deployment project management.
C . To reduce complexity for stakeholders, it is easier for them to describe the benefits and to influence others to gain support.
D . Because it keeps the value proposition unchanged, it is easier for stakeholders to claim for accountability.

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Answer: C