Who should path optimizer be configured to handle these requirements?

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.

Who should path optimizer be configured to handle these requirements?
A . Place a Random Split before Path Optimizer for the pilot group.
B . Configure a holdback group to be targeted by the winner.
C . Select winning path three days after journey activation

View Answer

Answer: B