Which type of research should the BA use to elicit user stories from UC’s customers?

Universal Containers (UC) has decided to implement Salesforce and has assigned a business analyst (BA) to write user stories for the project. The BA plans to meet customer to their experience in their own words.

Which type of research should the BA use to elicit user stories from UC’s customers?
A . Shadowing
B. Interviewing
C. Behavioral

Answer: B