Which two tactics should a Solution Architect recommend to model a customer across all three systems?

A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud.

Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers
A . Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
B . Get in touch with the Marketing Cloud Professional Services to perform a subscriber key migration.
C . Migrate the existing Marketing Cloud data into B2C Commerce and set the subscriber key as the Customer ID.
D . Use Service Cloud as system of record for customer data and consent preferences across all channels.

View Answer

Answer: A,D

Explanation:

These answers are correct because they are ways to model a customer across all three systems using the Marketing Cloud Subscriber Key and Service Cloud as sources of truth. The Marketing Cloud Subscriber Key can be sent to Service Cloud and B2C Commerce to be held for reference, which can help link customer records across systems and enable cross-channel marketing and service. Service Cloud can be used as system of record for customer data and consent preferences across all channels, which can help comply with data privacy laws and provide a consistent customer experience.

References:

https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect_best_practices.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_service_cloud_integration.htm&type=5