The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don’t engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
A . Analyze drop-off for video content
B. Interview alumni
C. Study engagement trends on the school’s Facebook Page
D. Survey community members
Answer: B,D