Which two steps should the consultant take to address this new use case?

A Data Cloud customer wants to adjust their identity resolution rules to increase their

accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case? Choose 2 answers
A . Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.
B . Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals
coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.
C . Create a custom matching rule for an exact match on the Individual ID attribute.
D . Create a matching rule based on party identification that matches on CRM ID as the party identification name.

View Answer

Answer: A, D

Explanation:

To address this new use case, the consultant should map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both, and create a matching rule based on party identification that matches on CRM ID as the party identification name. This way, the consultant can ensure that the CRM Contacts and Marketing Contacts are matched based on their CRM ID, which is a unique identifier for each individual. By using Party Identification, the consultant can also leverage the benefits of this attribute, such as being able to match across different entities and sources, and being able to handle multiple values for the same individual. The other options are incorrect because they either do not use the CRM ID as the primary key, or they do not use Party Identification as the attribute type.

Reference: Configure Identity Resolution Rulesets, Identity Resolution Match Rules, Data Cloud Identity Resolution Ruleset, Data Cloud Identity Resolution Config Input