Which two steps should increase the number of qualified leads being passed to sales?

Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales? Choose 2 answers
A . Improve prospect data by adding fields to existing forms and making them required.
B. Increase their scoring threshold to give the Sales team the most qualified leads.
C. Improve lead qualification efficiency by using automation rules for prospect assignment.
D. Increase gated content on the website to provide more scoring opportunities.

Answer: C,D