Which two resources can be used to determine the characteristics of a customer’s persona?

Which two resources can be used to determine the characteristics of a customer’s persona?
A . Industry peers
B . Social media
C . Past employers
D . Human resources
E . Annual reports

View Answer

Answer: BE

Explanation:

You can construct personas from publicly available information such as LinkedIn, annual reports, and social media. Additional marketing material may also be available from which you can derive information about personas.