Which two recommendations should a Solution Architect make as part of the solution?

A global merchant plans to use B2C Commerce, Service Cloud, and Marketing Cloud to support the shopper experience. They also plan on using Marketing Cloud Connect to integrate Service and Marketing Clouds and the Service Cloud Connector for B2C Commerce. The customers will receive SMS messages through Mobile Connect. One of the key requirements is to enable consent and profile management across the clouds.

Which two recommendations should a Solution Architect make as part of the solution?

Choose 2 answers

A. SMS opt-in will sync with Service Cloud when contact ID is the subscriber key in Marketing Cloud

B. Service Cloud profile data can be configured to sync to the Marketing Cloud profile center

C. Profile changes in B2C Commerce will sync to Service Cloud when person accounts are used

D. Shopper consent in B2C storefronts will sync to Service Cloud when person accounts are used

View Answer

Answer: A,C

Explanation:

A. SMS opt-in will sync with Service Cloud when contact ID is the subscriber key in Marketing Cloud. This can help enable consent and profile management across the clouds by allowing customers to opt-in or opt-out of SMS messages and reflecting their preferences in both Service Cloud and Marketing Cloud. This can also help comply with industry regulations and best practices for SMS marketing.

C. Profile changes in B2C Commerce will sync to Service Cloud when person accounts are used. This can help enable consent and profile management across the clouds by allowing customers to update their profile information in B2C Commerce and syncing their changes to Service Cloud. This can also help maintain consistent and accurate customer data across different systems and platforms. References:

✑ https://help.salesforce.com/s/articleView?id=sf.mc_co_person_accounts.htm&type =5

✑ https://help.salesforce.com/s/articleView?id=sf.mc_co_implement_marketing_cloud_connect.htm&type=5

✑ https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_integration.htm&ty pe=5