Which two reasons could be the cause?

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause? Choose 2 answers
A . Synchronized Data Sources only push data every 15 minutes
B. ContactID was used as Subscriber Key
C. Email Address was used as Subscriber Key
D. Individual Level Tracking was not selected in Marketing Cloud Configuration

View Answer

Answer: B,D

Explanation:

To track clicks on Contact records in Salesforce, two requirements must be met:

✑ The subscriber key must match the ContactID field in Salesforce.

✑ The individual level tracking option must be selected in Marketing Cloud configuration.

If either of these requirements is not met, clicks will not show up on Contact records.

References:

https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect_configuration.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_guidelines_for_marketing_cloud_connect.htm&type=5