Which two questions should be asked to determine a data/segmentation strategy?

A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive.

Which two questions should be asked to determine a data/segmentation strategy? Choose 2 Answers
A . Will a lookup table is needed for a dynamic From Name?
B. Will customers be able to sign up for the loyalty program at the store?
C. Is the purpose of these emails for acquisition or retention or transactional?
D. Will “Version” values/meanings change, precluding reusable AMPscript?

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Answer: A,C