Which two questions should be asked to determine a data/segmentation strategy?

A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive.

Which two questions should be asked to determine a data/segmentation strategy? Choose 2 answers
A . Will a lookup table is needed for a dynamic From Name?
B . Will customers be able to sign up for the loyalty program at the store?
C . Is the purpose of these emails for acquisition or retention or transactional?
D . Will “Version” values/meanings change, precluding reusable AMPscript?

Answer: A,C