Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

A consultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june.

Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
A . ad manager
B . CRM analytics
C . tableau
D . marketing cloud intelligence

View Answer

Answer: B, C

Explanation:

To see the performance trend of ad inventory sold in June over the last five years and use this information for planning campaigns for the next June, a consultant can couple Media Cloud Advertising Sales Management with:

CRM Analytics: This tool provides advanced analytics capabilities within the Salesforce platform, enabling users to gather, analyze, and visualize data for better decision-making.

Tableau: As a powerful data visualization tool, Tableau can be integrated with Salesforce to provide detailed and customizable visualizations of historical ad campaign data, aiding in the analysis and planning process.

These reporting components enable the effective correlation and presentation of historical data, facilitating informed decision-making at the beginning of the sales cycle.

Reference: Salesforce CRM Analytics documentation: https://help.salesforce.com/

Tableau and Salesforce integration guide:

https://www.tableau.com/salesforce​“ 【 oaicite:0 】 “​