Which two methods should be used to filter entry into the journey?

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to ‘shipped’ that day through a journey.

Which two methods should be used to filter entry into the journey? Choose 2 answers

A. Filter Activity

B. Entry Source Filter

C. SQL Query

D. Decision Split

View Answer

Answer: A,C

Explanation:

When Northern Trail Outfitters wants to send out a daily email for orders with their status changed to ‘shipped’ for that day via a journey, they need to ensure the correct subscribers are entered into the journey based on the order status and the date of change.

Here are the two most effective methods to filter entry into the journey:

A. Filter Activity: This is a tool within Automation Studio that allows users to filter a data extension based on specific criteria, such as an order status of ‘shipped’ and the date of change. The result of this activity is another data extension with the filtered rows. This filtered data extension can be used as an entry source for the journey.

C. SQL Query: This is also a tool within Automation Studio that provides more flexibility than a Filter Activity. Using SQL, you can create a query that selects the records from the orders data extension where the status is ‘shipped’ and the date of change is the current date. The result of this SQL activity is also typically another data extension containing the desired records, which can be used as the entry source for the journey.

The other options:

B. Entry Source Filter: While journeys do allow for the filtering of records directly at the entry source, this is typically a basic filter and may not offer the granularity or logic needed to identify records that specifically changed status that day.

D. Decision Split: This is used within a journey to direct subscribers down different paths based on criteria. It doesn’t determine who enters the journey; it determines the path subscribers take after they’ve entered.

Based on the scenario and the available options, the correct answers are:

A. Filter Activity and C. SQL Query.