Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?

A marketer has been tasked with ensuring Northern Trail Outfitters’ unsubscribe mechanisms are CAN­SPAM compliant and follow industry best practices.

Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)
A . Ask the subscriber to log in to the Preference Center to confirm opt-out.
B . Include an unsubscribe link in the header or footer of emails.
C . Ensure opt-out mechanisms are operational for at least 30 days post-send.
D . Process every individual’s unsubscribe request within 14 business days.

View Answer

Answer: BC