Which two considerations will lead to an optimal design around systems of record?

Acme Ltd wants to Integrate B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect was tasked with optimizing the integration by understand and which cloud is the ideal system of record for each piece of data.

Which two considerations will lead to an optimal design around systems of record? Choose 2 answers
A . Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud
B . Heroku should be used to master ecommerce transactions, including order records, customer product affinity, and promotion eligibility
C . User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce
D . Store primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloud

View Answer

Answer: A,D

Explanation:

Marketing Cloud should be the system of record for lifetime engagement tracking and history, as well as other data for personalization or segmentation, as it is the system that collects and analyzes the customer’s interactions and behaviors across multiple channels and touchpoints. Marketing Cloud can also use features like Audience Builder and Contact Builder to create unified customer profiles and segments based on various data sources3 . Service Cloud should be the system of record for storing primary attributes (name, address, birthday, phone, and email) about the customer, as it is the system that represents a person across multiple Salesforce clouds and can store and manage the customer’s consent and compliance preferences using features like Individual object, Data Protection and Privacy, and Consent Management.