Which two configuration steps should a Solution Architect take to ensure the customer’s journey is updated after the coupon code is used?

A retail company uses B2C Commerce and Marketing Cloud to enable cross-cloud communication on behalf of its customers. As part of the newsletter signup journey, the company would like to send a coupon code to each customer 3 days after registration. Once the coupon code has been redeemed, the company would like to alter the customer’s journey to stop reminder emails.

Which two configuration steps should a Solution Architect take to ensure the customer’s journey is updated after the coupon code is used? Choose 2 answers

A. Create a service definition in B2C Commerce that points to Marketing Cloud’s REST API.

B. Create a service definition in B2C Commerce that points to Marketing Cloud’s SOAP API.

C. After purchase, use Marketing Cloud to request coupon redemption details from the B2C Commerce service definition.

D. After purchase, use the B2C Commerce service definition to send redemption data to Marketing Cloud.

View Answer

Answer: A,D

Explanation:

A. A service definition in B2C Commerce is a configuration that defines how B2C Commerce communicates with an external system, such as Marketing Cloud. By creating a service definition that points to Marketing Cloud’s REST API, the company can enable B2C Commerce to call Marketing Cloud’s endpoints for various purposes, such as triggering journeys or updating contact data.

D. After purchase, the company can use the B2C Commerce service definition to send redemption data to Marketing Cloud using the REST API. This data can include the coupon code, the journey ID, and the contact key.

Marketing Cloud can use this data to update the contact’s journey status and stop sending reminder emails.

References:

https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/marketing-cloud-integration

https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/transactional-messaging-api