Which two components are required to achieve this?

A user wants to set up an automated grading model in Marketing Cloud Account Engagement.

Which two components are required to achieve this? Choose 2 answers
A . Profile
B . Automation Rule
C . Marketing Cloud Account Engagement Score
D . Dynamic List

View Answer

Answer: A, B

Explanation:

According to the [Salesforce documentation], in order to set up an automated grading model in Marketing Cloud Account Engagement, two components are required: profile and automation rule. A profile is a set of criteria that defines an ideal prospect for a specific product or service. A profile can include information such as industry, job title, location, company size, etc. An automation rule is a logic-based action that can be triggered when a prospect meets certain criteria. An automation rule can be used to assign a grade to a prospect based on their profile match. A Marketing Cloud Account Engagement score is a numerical value that indicates the level of interest and engagement of a prospect, but it is not required for setting up an automated grading model. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it is not required for setting up an automated grading model either.

Reference: [Salesforce documentation]