Which two capabilities are true for completion actions? Choose 2 answers

Which two capabilities are true for completion actions? Choose 2 answers
A . Completion actions are applied retroactively.
B . Completion actions apply to both visitors and prospects
C . Completion actions cannot be applied directly on a landing page.
D . Completion actions do not execute on image file downloads

Answer: C, D

Explanation:

According to the Salesforce documentation, the two capabilities that are true for completion actions are:

C) Completion actions cannot be applied directly on a landing page, and D) Completion actions do not execute on image file downloads. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email, submitting a form, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect’s score. Completion actions cannot be applied directly on a landing page, as landing pages do not have completion actions. However, completion actions can be applied on the forms or custom redirects that are embedded on the landing page. Completion actions do not execute on image file downloads, as image file downloads are not considered as completion events. However, completion actions can be executed on other types of file downloads, such as PDFs or Word documents. Completion actions are not applied retroactively, as they are only applied to prospects who complete the marketing element after the completion action is created. Completion actions do not apply to both visitors and prospects, as they only apply to prospects who have been identified by their email address or their Marketing Cloud Account Engagement tracking cookie.

Reference: Salesforce documentation