Which two best practices should NTO employ when sending email?

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.

Which two best practices should NTO employ when sending email? Choose 2 answers
A . Send generic content to appeal to all audiences.
B. Send multiple emails a day to keep the brand top of mind.
C. Set cadence expectations up front with subscribers.
D. Use subscriber data to dynamically populate email content.

Answer: C,D