Which two best practices should NTO employ when sending email?

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.

Which two best practices should NTO employ when sending email? (Choose two.)
A . Use subscriber data to dynamically populate email content.
B . Send multiple emails a day to keep the brand top of mind.
C . Set cadence expectations up front with subscribers.
D . Send generic content to appeal to all audiences.

View Answer

Answer: AC