A manager at Cloud Kicks is importing Leads into Salesforce and needs to avoid creating duplicate records.
Which two approaches should the manager take to achieve this goal? (Choose two.)
A . Acquire an AppExchange Lead de-duplication application.
B. Implement Salesforce Matching and Duplicate Rules.
C. Run the Salesforce Lead Mass de-duplication tool.
D. Create a Workflow Rule to check for duplicate records.
Answer: A,B
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