Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A . A prospect being converted from a Lead to a Contact
B . A prospect sending an email to their assigned user
C . A prospect clicking on a tracked link in an email
D . A prospect submitting a form on a landing page

View Answer

Answer: C, D

Explanation:

According to the Salesforce documentation, the default scoring model in Marketing Cloud Account Engagement assigns points to prospects based on their activities, such as clicking a link in an email, submitting a form, or visiting a landing page. These activities indicate the level of interest and engagement of the prospects, and help prioritize them for sales follow-up. Converting a lead to a contact or sending an email to the assigned user are not activities that automatically increase the prospect’s score, unless they are customized in the scoring rules.

Reference: Salesforce documentation