Which two actions should the Marketing Operations team recommend to solve this issue?

A company has the native Adobe Marketo Engage sync with Microsoft Dynamics in place. The business consistently exceed their database limits. It needs to limit database growth and remove certain records from Marketo Engage.

Which two actions should the Marketing Operations team recommend to solve this issue? (Choose two.)
A . Delete any Leads or Contacts from Marketo Engage in the sync with no email address or invalid ‘-‘ email address
B. Work with the Dynamics CRM admin to hide certain records that should not be in the sync using ‘-‘ the Dynamics "inactive" functionality
C. Design an inactive monitoring process using scoring and have them removed from the sync by ‘-‘ Dynamics using the Custom Sync Filter functionality
D. Block unwanted Leads and Contacts from the sync based on a set criteria using the Custom *-* Sync Filter functionality
E. Block inactive Leads and Contacts from the sync using the Custom Sync Filter functionality

View Answer

Answer: A,D

Explanation:

The two actions that the Marketing Operations team should recommend to solve this issue are to delete any Leads or Contacts from Marketo Engage in the sync with no email address or invalid ‘-’ email address and to block unwanted Leads and Contacts from the sync based on a set criteria using the Custom – Sync Filter functionality. This is because these actions will help limit database growth and remove certain records from Marketo Engage by eliminating records that are not valid or useful for marketing purposes

and preventing records that do not meet certain criteria from being synced. The other options are not as effective as these two, because they either rely on Dynamics functionality that may not be available or consistent, or they do not address the issue of database limits.

References:

https://docs.marketo.com/display/public/DOCS/Microsoft+Dynamics+Sync%3A+Overview

https://docs.marketo.com/display/public/DOCS/Custom+Sync+Filter