Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
A . Manually editing the Opportunity In Marketing Cloud Account Engagement
B . Referencing the Opportunity in automation rules
C . Viewing the Opportunity in Opportunity Reports
D . Manually deleting the Opportunity in Marketing Cloud Account Engagement

View Answer

Answer: B, C

Explanation:

Once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement, two actions that can be taken are referencing the Opportunity in automation rules and viewing the Opportunity in Opportunity Reports. Automation rules are rules that run in the background and match prospects based on certain criteria and perform certain actions. You can use Opportunity fields as criteria or actions in automation rules, such as adding prospects to a list based on their Opportunity stage or updating their Opportunity amount based on their score. Opportunity Reports are reports that show the revenue generated by your marketing campaigns and the influence of your marketing activities on the sales pipeline. You can view the Opportunity Reports in Marketing Cloud Account Engagement to analyze the performance of your marketing efforts and optimize your strategy. Manually editing or deleting the Opportunity in Marketing Cloud Account Engagement are not actions that can be taken, as Marketing Cloud Account Engagement does not allow editing or deleting Opportunities. You can only edit or delete Opportunities in Salesforce, and the changes will sync back to Marketing Cloud Account Engagement. Reference Opportunities in Marketing Cloud Account Engagement Automation Rules Overview Opportunity Reports