Which three actions should a Solution Architect recommend they consider taking with the tools they are investing In?

Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history.

Which three actions should a Solution Architect recommend they consider taking with the tools they are investing In? Choose 3 answers
A . Curate tiered experiences in Marketing Cloud
B . Segment Individuals within CDP C.Q Segment Journeys within CDP
C . Curate tiered experiences in Loyalty Management
D . Create Journeys by tiers in Marketing Cloud

View Answer

Answer: A,C,D

Explanation:

Curating tiered experiences in Marketing Cloud allows the company to create personalized content and offers based on the loyalty level of the customers. Segmenting Journeys within CDP enables the company to use data from multiple sources to create customer segments and target them with relevant messages across channels. Creating Journeys by tiers in Marketing Cloud allows the company to design and execute customer journeys based on the loyalty program tiers and goals.