Which term describes misinformation presented to consumers to portray a product or policy as being more environmentally friendly than it is?

Which term describes misinformation presented to consumers to portray a product or policy as being more environmentally friendly than it is?
A . Biomimicry
B . Greenwashing
C . Green infrastructure
D . Environmental certification

View Answer

Answer: B

Explanation:

Greenwashing is a term that describes misinformation presented to consumers to portray a product or policy as being more environmentally friendly than it is. Greenwashing can be done by using vague or misleading claims, false labels or certifications, irrelevant or exaggerated benefits, or hidden trade-offs. Greenwashing can deceive consumers into buying products or supporting policies that are not truly green, and undermine the credibility and effectiveness of genuine green initiatives1.

Reference: LEED v4 Green Associate Candidate Handbook1, EPA’s Greenwashing