Which tab in the customer dashboard shows the segments of the customer profile?

Which tab in the customer dashboard shows the segments of the customer profile?
A . Trust
B . Overview
C . Activities
D . Details

Answer: B

Explanation:

In the SAP Customer Data Platform, the customer dashboard provides a comprehensive view of individual customer profiles, including their attributes, behaviors, and interactions with the brand. To view the segments a customer profile belongs to:

B. Overview: The "Overview" tab in the customer dashboard is designed to provide a holistic view of the customer profile, which includes the segments the customer is part of. This tab aggregates essential information about the customer, including demographic details, interaction history, and their categorization into various segments based on predefined criteria. This segmentation allows businesses to understand customer preferences and behaviors better, enabling targeted engagement strategies.

The "Overview" tab serves as the central hub for accessing a broad spectrum of customer data, making it an invaluable tool for gaining insights and driving personalized customer experiences.

Reference: SAP Customer Data Platform user guide on navigating the customer dashboard.

Tutorials on customer segmentation and profile management within the SAP Customer Data Platform.