Which strategy helps minimize price challenges?

A sales representative wants to avoid getting a price objection during a meeting near the end of the sales cycle.

Which strategy helps minimize price challenges?
A . Showing a competitor pricing matrix during the meeting.
B. Presenting a discount at the beginning of the conversation.
C. Building in value-based conversation from the beginning.

View Answer

Answer: C

Explanation:

Building in value-based conversation from the beginning is a strategy that helps minimize price challenges by focusing on how the solution can deliver value to the customer rather than on how much it costs. Value-based conversation involves asking open-ended questions, listening actively, understanding the customer’s pain points and needs, and presenting tailored solutions that address them.

Reference: https://www.salesforce.com/resources/articles/value-selling/#value-selling-tips