Which storytelling technique should the BA use in their initial demo of a solution to business stakeholders?

A business analyst is using storytelling to communicate the vision for a Salesforce solution to business stakeholders.

Which storytelling technique should the BA use in their initial demo of a solution to business stakeholders?
A . Highlight a perspective from testing feedback that identifies bugs and pain points in their business challenges.
B . Give a perspective from a relatable persona that shows the development team can solve their business challenges.
C . Describe a perspective from the business requirements document that addresses architectural concerns based on their business challenges.

View Answer

Answer: B

Explanation:

A business analyst should use storytelling to communicate the vision for a Salesforce solution to business stakeholders by giving a perspective from a relatable persona that shows how the development team can solve their business challenges. This will help them empathize with the user’s needs and goals, and see how the solution will benefit them. Highlighting a perspective from testing feedback that identifies bugs and pain points in their business challenges may be discouraging or demotivating for the stakeholders. Describing a perspective from the business requirements document that addresses architectural concerns based on their business challenges may be too technical or abstract for the stakeholders.

Reference: https://trailhead.salesforce.com/content/learn/modules/salesforce-business-analyst-certification-prep/collaboration-with-stakeholders