Which standard media cloud advertising sales menagement component gathers live and campaign performance data?
A . CRM analytics
B . marketing cloud intelligence
C . salesforce dashboards
D . tableau
Answer: B
Explanation:
The standard Media Cloud Advertising Sales Management component that gathers live and campaign performance data is Marketing Cloud Intelligence. This tool provides advanced analytics capabilities, allowing users to track and analyze the performance of advertising campaigns across various channels and platforms in real-time. Marketing Cloud Intelligence enables data-driven decision-making by offering insights into campaign effectiveness and audience engagement.
Reference: Salesforce Marketing Cloud Intelligence documentation: https://help.salesforce.com/
Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
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