Which stage of the social media strategy plan cycle is he in?

James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product .

Which stage of the social media strategy plan cycle is he in?
A . Set goals
B . Listen and analyze
C . Identify the target audience
D . Define strategies

View Answer

Answer: C