Cloud Kicks has purchased a list of leads and wants sales reps to contact and measure the return on investment (ROI) of the purchased list.
Which solution should the consultant recommend?
A . Create a Campaign, import the list as Leads, and add them to the Campaign.
B . Import the list as new Leads and update the Lead Source to “Purchased Lead.
C . Create a new custom object to import purchased Leads,
D . Import the list as new Leads using the Data Import Wizard.
Answer: A
Explanation:
This solution will meet the requirement by allowing sales reps to contact and measure the return on investment (ROI) of the purchased list. Creating a Campaign will allow sales reps to track and manage marketing efforts for a specific audience or goal. Importing the list as Leads will allow sales reps to capture information about potential customers and qualify them based on their interest and readiness. Adding them to the Campaign will allow sales reps to associate Leads with a specific marketing activity and track their responses and conversions4
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