Which solution should the consultant recommend?

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?
A . Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
B. Use Automation Studio to process and segment the new customers, and use Journey
Builder for the campaign sends and decisioning.
C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

View Answer

Answer: B

Explanation:

To send a series of welcome messages on behalf of the brand with an optimized send time to new customers who are sent to Marketing Cloud via an hourly batch file drop, Northern Trail Outfitters should use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning. Automation Studio is a tool that allows marketers to automate tasks and workflows using different activities, such as importing files, filtering data, or sending emails. Journey Builder is a tool that allows marketers to create personalized customer experiences across different channels and platforms using different activities, such as sending emails, updating data, or optimizing send time.

References:

https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5