Which solution should the consultant recommend?

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?
A . Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

View Answer

Answer: D

Explanation:

Automation Studio is a powerful tool that can process and segment data from a variety of sources, including hourly batch file drops from Marketing Cloud. Once the data is processed and segmented, Automation Studio can then be used to trigger sends and decisions for campaigns. This allows for a more efficient workflow and better control over the customer journey. Additionally, Automation Studio can be used to trigger automated, personalized emails and messages, as well as to monitor the performance of campaigns and analyze results. References: Salesforce Certified Marketing Cloud Consultant Exam Study

Guide, https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_automation_studio.