Which solution is appropriate?

A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails.

All data must be encrypted at rest to comply with the merchant’s security standards.

Which solution is appropriate?
A . Shield Platform Encryption
B . Tokenized Sending
C . Transparent Data Encryption
D . Field Level Encryption

View Answer

Answer: D

Explanation:

Field Level Encryption is a feature that allows encrypting data at field level in Marketing Cloud. It encrypts data at rest to facilitate compliance with data privacy and security regulations. It also allows importing encrypted data into Marketing Cloud and decrypting it at send time.

References: https://help.salesforce.com/s/articleView?id=sf.mc_overview_field_level_encryption.htm&language=en_US&type=5