A customer frequently holds seminars and other events to interface with their customers.
They plan to do the following:
– Use SmartCapture forms to write data into event registration data extensions.
– Cross-reference the records in each registration data extension with corresponding invitation email sends.
– Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
A . AMPscript
B . SQL
C . HTML
D . CSS
Answer: A
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