Which recommendation should an architect make for Traits name taxonomy development?

A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:

– Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

– Has extensive data available in CRM system on its current customers

– Tracks media in DMP (Display, Video, Search, Social, etc.)

– Has multiple teams and partners using the data available within Audience Manager for audience development

– Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels

Which recommendation should an architect make for Traits name taxonomy development?
A . Indicate the name of the segment using the Trait in segment development
B . Indicate the destination partner, signal, and name of source of data
C . Indicate the name of the segment using the Trait and the destination partner
D . Indicate the collection method, signal, and name of source of data

View Answer

Answer: B