Which program types are available in Adobe Marketo Engage?

Which program types are available in Adobe Marketo Engage?
A . Drip, Event, Email Send, Default
B . Event, Engagement, Email, Default
C . Event, Nurture, Newsletter, Default

View Answer

Answer: B

Explanation:

According to the Adobe Marketo Engage documentation, programs represent a single marketing initiative that contains all the assets and logic needed to execute and track it1.

There are four types of programs in Adobe Marketo Engage: Event, Engagement, Email, and Default1.

Event programs are used for live or online events that have a specific time and date1. They help coordinate, facilitate, and track the event activities and outcomes1.

Engagement programs are used for drip nurturing campaigns that send content to people at a set periodic schedule1. They help deliver relevant and personalized messages to prospects and customers over time1.

Email programs are used for one-time email blasts that have built-in features like A/B testing and Email Head Start1. They help send targeted and timely emails to large audiences1.

Default programs are used for anything that is not an event, engagement, or email program1. They can be customized for various use cases and scenarios1.

Therefore, the correct answer is B. Event, Engagement, Email, Default.

Reference: 1: Understanding Programs | Adobe Marketo Engage – Experience League