Which program type would a marketer use to capture gated content conversions on their corporate website?

Which program type would a marketer use to capture gated content conversions on their corporate website?
A . Drip Nurture
B . Engagement
C . Default

View Answer

Answer: C

Explanation:

Default programs in Marketo are best suited for gated content scenarios for the following reasons: One-Time Interactions: Default programs are designed for single interactions, like a form submission to download gated content. They don’t involve ongoing sequences or nurture streams.

Triggers and Flow Steps: You can set up triggers within Default programs that respond to form submissions. These triggers can initiate flow steps like: Sending the gated content via email

Adding the lead to a nurture program or list

Updating the lead’s score or data

Web Form Integration: Marketo forms can be easily embedded into web pages and linked directly to a Default program for seamless processing of form submissions.