Which product should receive the investment?

FFF manufactures and sells three consumer products. The Marketing Manager has enough funds to commission an advertising campaign for only ONE of the three products.

The Marketing Manager’s criterion for allocating funds for an advertising campaign is that the product should be a "Star" according to the BCG matrix.

Which product should receive the investment?
A . Product A
B . Product B
C . Product C
D . None of the three products meet the criterion.

View Answer

Answer: B