Which product should a consultant implement to analyze campaign performance?

A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources.

Which product should a consultant implement to analyze campaign performance?
A . marketing cloud intelligence
B . CRM analytics
C . custom reporting solution
D . standard salesforce reporting and dashboards

View Answer

Answer: A

Explanation:

For analyzing the performance of a digital advertising campaign, especially when integrating data from Google Ad Manager, Marketing Cloud Intelligence is the recommended product. This Salesforce tool offers advanced analytics capabilities, integrating data from various sources, including Google Ad Manager, to provide in-depth insights into campaign performance. It enables the creation of customized reports and dashboards that reflect key performance indicators, making it an essential tool for assessing and optimizing digital advertising campaigns.

Reference: Salesforce Marketing Cloud Intelligence documentation:

https://help.salesforce.com/articleView?id=mc_overview.htm

Salesforce Google Ad Manager Integration Guide: Available through Salesforce Marketing Cloud Intelligence resources