Which product creates more value for customers?

Product 1 creates profits of £1 million currently. Product 2 creates profits of £2 million currently.

Which product creates more value for customers?
A . We do not have enough information to know
B. Product 2
C. Product 1

View Answer

Answer: A

Explanation:

In the Scrum framework, it is important for Scrum Teams to deliver a valuable Increment as frequently as they can ― at least once per Sprint. Each Increment brings the team and its stakeholders one step closer to a valuable Product Goal.

Whenever the Scrum framework talks about “value”, it refers to the valuable transactions between the Scrum Team and its stakeholders. In other words, something can only be valuable when it is delivered to and validated by stakeholders ― until then any value is purely hypothetical.

As seen in the above question event though the Products are making millions of dollars of profits, they might not be valuable to the company using it or product it. Remember profit does not equal customer value.