Which personalization string should they include as the href attribute in the link?

Northern Trail Outfitters wants to include a ‘view online’ link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

A. %%view_as_webpage%%

B. %%view_email_url%%

C. %%vawp%%

D. %%view_online%%

View Answer

Answer: A

Explanation:

For Northern Trail Outfitters to include a ‘view online’ link in an email template, enabling users to view a web page version of the email, they need to use the correct personalization string in the href attribute of the link. The standard personalization string in Salesforce Marketing Cloud for this purpose is:

A. %%view_email_url%%

This string, when included in the HTML of an email, generates a unique URL for each recipient, allowing them to view the email in a web browser. It’s important to ensure that the personalization string is used exactly as provided, including the double percentage signs and underscores, to function correctly in the email template.