Which of the following would be the appropriate course of action to take?

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to ‘Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone.

Which of the following would be the appropriate course of action to take?
A . Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
B . After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
C . Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
D . Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

View Answer

Answer: C