Which of the following visualizations would BEST illustrate this information?

An analyst has been tracking company intranet usage and has been asked to create a chat to show the most-used/most-clicked portions of a homepage that contains more than 30 links.

Which of the following visualizations would BEST illustrate this information?
A . Scatter plot
B . Heat map
C . Pie chart
D . Infographic

View Answer

Answer: B

Explanation:

This is because a heat map is a visualization that uses colors to represent different values or intensities of a variable. A heat map can be used to show the most-used/most-clicked portions of a homepage that contains more than 30 links by assigning different colors to each link based on how frequently they are clicked by the users. For example, a link that is clicked very often can be colored red, while a link that is clicked rarely can be colored blue. A heat map can help the analyst to identify which links are more popular or important than others on the homepage. The other visualizations are not as effective as a heat map for this purpose.

Here is why:

A scatter plot is a visualization that uses dots or points to represent the relationship between two variables. A scatter plot cannot show the most-used/most-clicked portions of a homepage that contain more than 30 links because it does not have a clear way of mapping each link to a point on the graph.

A pie chart is a visualization that uses slices or sectors to represent the proportion of each category in a whole. A pie chart cannot show the most-used/most-clicked portions of a homepage that contains more than 30 links because it does not have enough space to display all the categories clearly and accurately.

An infographic is a visualization that uses images, icons, charts, and text to convey information or tell a story. An infographic cannot show the most-used/most-clicked portions of a homepage that contain more than 30 links because it does not have a consistent or standardized way of representing each link and its click frequency.