Which of the following steps should Arthur conduct first to MOST effectively use data analysis techniques for such an initiative?

Management at Oak Company has asked Arthur, an internal auditor, to implement a data analysis program to search for warning signs of potential fraud within the company .

Which of the following steps should Arthur conduct first to MOST effectively use data analysis techniques for such an initiative?
A . Analyze the data.
B. Cleanse and normalize the data
C. Build a profile of potential frauds.
D. Obtain the data.

Answer: C